Linked below is a PDF of a Powerpoint presentation I gave at the Bay to Ocean Writers Conference, Chesapeake College, Wye Mills, Maryland, on March 10, 2018. It’s titled “Target Your Readers to Maximize Sales,” and it focuses on two critical marketing principles: “positioning” and “branding.”
You can download the PDF of my presentation by clicking here:
As indicated in the presentation, I credit some key ideas on author branding to bestselling fantasy author Michael J. Sullivan, who has given his own presentations on that topic. Michael, in turn, drew upon a seminal TED talk by Simon Sinek, available on YouTube, titled “Start with Why.” My thoughts on author “positioning” lean upon ideas from the classic marketing book Positioning: The Battle for Your Mind, by Jack Trout and Al Ries.
I cannot recommend these individuals and those works highly enough. Check them out at the preceding links.
Photo (c) by Debbie Scott
