“HUNTER” and its author are featured in new interviews and reviews

I’m delighted that HUNTER: A Thriller has won over several other “vigilante authors.” Three fellow thriller writers have been generous in lavishing attention and praise on the book and its author in recent days.

Doug Dorow, author of The Ninth District, published an extensive and revealing interview with me last week. Doug asked me to tell his readers not only about my background and the genesis of HUNTER, but he also asked me a lot about the craft of writing fiction and the art of marketing it. I think you’ll enjoy the resulting exchange — I hope as much as I did.

Another indie author, Helen Hanson — who has just published the thriller 3 Lies — conducted an engaging, enjoyable, and probing interview with me on her wonderful blog. I loved the fact that she asked me a lot of fresh questions about the technique of writing, as well as my background. Helen’s interview supplements Doug’s in many ways, and I think fans of HUNTER are going to want to read them back-to-back.

Finally, Stephen England — whose latest thriller, Pandora’s Grave, looks like a dandy — gave HUNTER a 5-star rave review on the Goodreads site, which is dedicated to introducing excellent books to its readers. Among his kind comments:

In Hunter, former Reader’s Digest staff writer Robert James Bidinotto makes the transition from non-fiction to fiction look seamless, delivering one of the best vigilante thrillers since Clancy’s Without Remorse….

Hunter delivers in a way few thrillers do. From the opening kill shot to the climactic showdown, Hunter strikes home with the power and pinpoint accuracy of a Barrett M99…. The characters…are well-drawn and believable. And when it comes to delivering his message, Bidinotto lets his characters do that, in a way that is as organic and subtle as the rest of the novel.

In short, may I congratulate Mr. Bidinotto on a fantastic debut thriller. If you’re in the market for a quick-moving read—if you enjoy action, romance, and memorable characters, you could do little better than to pick up a copy of Hunter. A solid five stars.

Thank you, Stephen! And thank you Helen and Doug for the generous attention you’ve given to my debut novel.

UPDATE, 9/10/11 — While I was out of town this past week, bestselling thriller author Gary Ponzo published the recent interview that he conducted with me. I am delighted with the attention that Gary has given to HUNTER, and to my thoughts on fiction writing and the future of publishing. It’s impressive when a successful author generously turns the spotlight on works by fledglings like me. Thank you very much, Gary.

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Upcoming at “The Vigilante Author”

Book promotion has consumed a lot of time in the past couple of weeks. However, I want to let you know what is coming up in “The Vigilante Blog.”

A few years ago, I edited and contributed to a magazine, The New Individualist. Among the most popular of the pieces I authored were my long interviews with thriller legends Vince Flynn and Lee Child. I have arranged to reprint both of those interviews here, in coming weeks. I can’t think of two people who better embody the “vigilante author” concept, and I think you’ll agree.

In addition, I wrote a long piece titled “The Best Thriller Writers — Ever.” However, since I published that one, years ago, I’ve encountered the works of many other fine “vigilante authors.” So I’ll be updating it and adapting it for this blog.

You can also expect to be introduced to a number of lesser-known “indie” authors worthy of your attention. These days, not all the great writers — and far fewer of the new talents — are being published by the big houses. They deserve your consideration, and I’ll shine a spotlight on them here.

I’ll be launching this series in just a few days. Stay tuned.

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“HUNTER” status report

For fans of the novel, I’m thrilled to report that HUNTER begins the month of September reader-ranked as the #1 “Top Rated” title in five separate categories on Kindle:

* “Mysteries & Thrillers
* “Thrillers
* “Romance
* “Romantic Suspense
* “Spy Stories & Tales of Intrigue

It also is reader-rated #2 among Kindle “Genre Fiction” titles, #15 in Kindle “Fiction,” and #55 among all Kindle “Ebooks” — fiction and nonfiction.

To put this in perspective, there are 995,078 total ebook titles listed on Kindle.

As of September 1, HUNTER has garnered 56 Amazon reader reviews: 54 of them are “5 stars,” and the other two are “4 stars.”

HUNTER also appears on the “Top 100 Bestseller” lists in three Amazon/Kindle categories. And it is consistently among the “Top 50 Bestsellers” in the category “Spy Stories & Tales of Intrigue,” where it is selling at a pace comparable to famous bestsellers by such iconic thriller authors as Vince Flynn, James Patterson, Daniel Silva, Tom Clancy, Clive Cussler, Ken Follett, Stephen Hunter, David Baldacci, John Sanford, Barry Eisler, Nelson DeMille, Joseph Finder, and W.E.B. Griffin.

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How to succeed as a Vigilante Author

Bob Mayer is an author who not only talks the talk; he walks the walk. Here’s how he summarizes his long journey through the world of publishing:

20 years in traditional publishing with over 40 titles. Hit all the bestseller lists. Have made my living as an author for all that time. At the beginning of this year, I had two manuscripts I could give my agent to sell. But I took the time to consider some things: I focused not on where publishing is right now, I focused on where it would be in two years. Because the traditional publishing model is built on a year long production schedule and selling a book, negotiating a contract, etc. etc. often takes another year.

I was seeing bookstores disappear. eBooks taking a larger share of the market with each month. No one really knows what the sales percentage are. There are too many variables. But I believe for fiction, eBooks are outselling print NOW. The only thing propping up print numbers are wholesalers like WalMart and Costco and the only authors they rack are the top 5%. For the midlist, it’s pretty bleak.

I’d started my own little company, Who Dares Wins Publishing in Jan 2010 with Jen Talty to get my backlist into print. But it wasn’t a priority. In January of 2011 we sold 347 eBooks.

Then I made a decision. I decided to go 100% indie and publish my new books myself. Last month, in July, we sold over 80,000 eBooks. Well over 2,000 a day and grossing well over $100,000 in sales.

This guy clearly knows what he’s doing. So, when he gives advice to writers on how to make it in this new world of indie publishing, I pay attention.

If you’re a writer, you should, too. Read the rest of his article to find out his advice to authors. And follow his blog regularly. It’s an invaluable resource.

Posted in Marketing Advice, Publishing Advice, Writing Advice | 1 Comment

“HUNTER” is “pick of the day” on Kindle Book Review

HUNTER was selected as pick of the day for August 24 on the Kindle Book Review site.

Many thanks to Jeff Bennington for the honor of this recognition, and for these kind words:

Sometimes I’m absolutely floored by the reviews I find. When I see a well known author with 3-4 stars, I’m not surprised because they often sell lots of books because they have already established their name/brand. But nothing gets me more excited than when I see an indie author with 51 Reviews and 5.0 Stars! That is extremely impressive.

I hope you’re impressed too.

Robert Bidinotto has written Hunter, the first in the Dillon [sic] Hunter series and the reviews are out of the park. He has FORTY-NINE 5-star reviews and two 4-star reviews.

So if you are a thriller lover, as I am, Hunter should be on the top of your list. The reviews are great, the price is right and it has a cool cover!

Thanks again, Jeff!

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John Locke: Model Vigilante Author

For months, I’ve enjoyed following the astonishing success story of self-publishing thriller author John Locke. Locke is author of a series of action novels featuring a former CIA operative known as Donovan Creed. Through clever marketing — mostly through social networking and a 99-cent-per-book price point — Locke has propelled his Creed series right to the top of the Amazon bestseller lists.

In fact, Locke is the first indie author to have sold more than one million ebooks on Kindle. And he did it in only five months! He has since written a book on how he accomplished this incredible feat, titled, appropriately enough, How I Sold 1 Million Ebooks in 5 Months — which I’ve read and enthusiastically recommend to you.

Anyway, news has come that Locke, indie-author extraordinaire, has just cut a deal with Simon & Schuster concerning distribution of the print editions of his Donovan Creed series. And first word of this sent many self-publishing writers into a tizzy. Had their vigilante hero “sold out” to the rapacious “Big 6” publishers of New York, after achieving his initial success as a vigilante author? Does this mean that the indie-publishing route an inferior career choice, after all?

Not to worry. Locke did not exchange his independence for a big check from a major publisher. In fact, it appears that Locke managed to enlist a major publisher to further his own indie career.

David Gaughran has the story:

First of all, and most importantly, John Locke is not giving up any rights. He has not signed a “publishing” deal, but a distribution deal.

He will remain the publisher of the print editions. Simon & Schuster will distribute them. And he retains complete control of the digital editions – no deal has been struck there.

Rather than abandoning the indie path, John Locke has leveraged his huge self-publishing sales to strike a highly unusual print deal.

It’s extremely rare for a publisher – especially a major player like Simon & Schuster – to sign a “print only” deal of any kind. The reason for this is obvious: print is in decline and digital is exploding.

Normally, a print deal will involve the publisher licensing the rights to sell your book, for which they pay you royalties (and often an advance on royalties) in return.

This is very different. Essentially, as Mike Shatzkin points out, John Locke is hiring Simon & Schuster to distribute the books.

The Mike Shatzkin piece that Gaughran links to teases out many of the implications of this deal, as well as a number of other a la carte publishing arrangements being forged by bestselling authors such as Amanda Hocking, Barry Eisler, and J.K. Rowling.

The key thing that these deals demonstrate is that the traditional publishing model is breaking down. Indie authors are increasingly reluctant to part with their ebook rights, and the potentially huge lifetime royalties they can generate, in exchange for a one-time advance from a print publisher. Highly successful authors, who are in the best position to do so, are setting new terms for their publication and/or distribution by traditional houses. And the latter are being compelled by the forces of economic necessity and technological reality to accommodate them.

No, John Locke has not “sold out”; quite the contrary. He has demonstrated that he’s still a model vigilante author. He’s taken the traditional laws of publishing into his own hands and rewritten them. He has reduced a flagship New York publishing house to the status of being a mere delivery service for his print books into bookstores nationwide. And while his model won’t be duplicated by any but a handful of highly successful authors — at least for a while — he is blazing new trails as a pioneer on the path to indie success.

Congratulations, John. More power, and sales, to you!

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The Vigilante Spirit

Some blogging authors and self-publishers spend a lot of time waging war on traditional publishers, booksellers, and agents. It’s understandable—and sorely tempting, too, because many denizens of the old order aren’t handling this disruptive, transitional period in their industry with good grace. They’re doing all the sorts of things that desperate people in old, dying regimes always have done in order to cling to their power and perks.

And, of course, it isn’t working—because it can’t work. You just can’t stop the inexorable march of technology and markets—at least, not without employing the nightstick of the law (which may be their last recourse). The old days and old ways are behind us. As always, we can only embrace emerging technological trends or be left behind in the dust bins of history.

So, I understand full well why many self-publishing writers, facing obstinate and unseemly industry resistance, adopt an embattled posture and focus on what’s wrong with traditional (“legacy”) publishers and their diminishing (“dead tree”) products.

However, your friendly neighborhood Vigilante Author would prefer to focus instead on the incredible opportunities opening up to writers, and to readers, as well. Readers now have a vast array of book format options to suit their preferences and convenience. Authors now can make a living by producing and selling a combination of these products, rather than rely on just a few print book editions.

Writers now can also bypass the entire gauntlet established by traditional publishing and bookselling. They no longer have to run their works past hordes of agents, editors, and marketing teams in order to get into print—only to worry then about how clerks will position and place their works on bookstore shelves, and for how long. They no longer have to satisfy the tastes or meet the priorities of anyone except themselves and their readers. And perhaps best of all, they can be assured that their books will never go “out of print.” Ebooks and “print on demand” books always remain “in print,” because they can stay on a computer forever, waiting for the next order from the next customer.

Which means that we authors can achieve the closest thing to immortality that’s possible on earth. Think about it: Our work can endure into the endless future, to be discovered by new generations of readers living centuries or even millennia from today.

Yet this revolution in the technology of book production and distribution shifts back onto us, the authors, full personal responsibility for our work. That responsibility extends from insuring the quality of our writing, to learning the processes of publication and marketing, to meeting challenges that arise along the way.

I know that when I first faced the prospect of self-publishing HUNTER, I felt intimidated. I didn’t know where to begin. I didn’t know anything about formatting a book or preparing a cover, or how to find people who did know. I didn’t have a clue about how and where to market the book, either. None of us are born with such knowledge.

What propelled me forward were the inspiring examples of people who were doing this successfully. Very successfully. These pioneers had managed to figure it all out, by trial and error. Many were generously sharing their wisdom and experience. I knew that success would take hard work, but I figured that it couldn’t be overwhelming.

All it required was a bit of “vigilante spirit,” and its source: a sense of self-responsibility.

For many writers, though, full self-responsibility is an intimidating prospect. They would prefer to endure the endless delays, humiliations, and pittances generated by the traditional “query-go-round” process, merely to avoid the psychological terrors that they imagine arise from a career based on personal independence.

I want this blog to help diminish their terror, by infusing them with “the vigilante spirit.”

I want them to know that just as they learned how to write, they can also learn how to reach their readers directly, without the need for phalanxes of protective intermediaries.

I want them to realize that they can dispense with legions of guardians and gatekeepers, whose appetite for huge bites of authors’ royalties is insatiable, and whose editorial interference and marketing blunders can be soul-crushing.

I want to inspire writers to take their careers back into their own hands.

And I want them to acquire the confidence that becoming a Vigilante Author is not only possible:

It’s fun.

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How I Became a “Vigilante Author”

On June 22, I became a vigilante author.

On that date, I joined the Self-Publishing Revolution by “indie”-publishing my novel HUNTER: A Thriller. I’m just one of thousands of authors to do this. And this trend is changing the face of publishing.

Never before have authors had so many options: traditional publishing, small-press publishing, “indie” (self) publishing, print publishing, audio publishing, ebook publishing, and who knows what else. New technology and free markets are creating a competitive landscape that is putting writers in the driver’s seat, perhaps for the first time in history. Big publishers are being compelled to offer better deals, or else they’ll lose big-name authors like J.K. Rowling.

Here’s one face in the Self-Publishing Revolution: mine.

I wrote my novel on a brilliant creative writing software package, WriteItNow, which cost me a grand total of $59. I finished up on Microsoft Word, which I’ve had for years from an old job, and which therefore cost me nothing.

I filed my paperwork with the state from my home computer to register my publishing business, Avenger Books. Paperwork filing cost: $25.

I contracted out for a first-rate book cover, done for just $250 bucks by a kid out of state. He did a blog header for me, just as cool, for another $250. And a great business logo for just $40.

My ebook and print-book formatting and layout were done by a guy in Britain, who turned around the entire job in 36 hours — for a total of less than $150.

ISBN numbers for my book were free from Smashwords and Amazon.

My photographer accepted a nice dinner in payment for a terrific series of portraits.

Cost of blog hosting: $48 per year.

Cost of domain name for a year: $9.

Cost of ebook uploading to Amazon: $0.

Amazon marketing cost of ebooks: 30%, leaving me 70% royalties.

Up-front cost of Amazon producing my print books: $0.

Distribution cost of print books: $39, for Amazon’s enhanced distribution to the book trade, so that people can order the book at their local bookstores.

P.O. Box rental: about $45 for six months.

Ebook distribution costs: $0.

Online marketing costs: Just my time.

Print book costs (for books bought, then sold and shipped by me): less than half the list price.

Bottom line: I’ve written and published a good novel, in formats of a quality comparable to that of major publishers, and I’ve launched a self-publishing business — all for about $1000. I did it years faster than if I had gone through the mainstream publishing “query-go-round.” And, if I had not bothered setting up the Avenger Books business imprint and customized blog, or insisted on as good a book cover, etc., I probably could’ve gotten away with publishing the ebook and p-book for $200-$300.

This is what is threatening the established book industry right now. Their fixed costs are gargantuan, and their business model outmoded. Big publishing houses, book agents, and brick-and-mortar bookstores are rapidly becoming exorbitantly expensive middle men whose only real services are printing, distribution, and marketing — middle men that many authors no longer need and whose services they can easily replace with low-cost contract labor.

Which is why print book sales and chain bookstores continue to circle the drain.

And which is why so many authors are going “vigilante.” In rebellion against lousy contracts, pitiful royalties, endless delays, and lost subsidiary rights, they’re defying the publishing Establishment and taking its “laws” of publishing into their own hands. They’re assuming full responsibility, not only for the creative writing process, but also for the editing, design, production, and marketing of their work. And because they are focused entirely on their own books, they find that they can do the job just as well, if not better, and with far greater rewards.

Now is the time for other authors and would-be authors to join their ranks in this revolution. They have nothing to lose but their demeaning, subordinate status in the publishing process.

And as they do, I’ll be celebrating their stories in future posts here.

Posted in Biographical, HUNTER: A Thriller, Inspirational, Publishing Advice | 39 Comments